Previously, we showed you how a personal website will increase your exposure, strengthen your credibility, act as a powerful client resource and referral tool, and ultimately result in more business. In this post we’re going to dive into WordPress and show you exactly why it’s the absolute best platform for your website.
There are literally dozens of reasons why you should choose WordPress, but here are the top 5:
Trusted by millions. WordPress began in 2003 as a humble blogging solution, but has quickly evolved into a full-blown content management system that powers nearly 20% of all websites on the planet. WordPress is open source software, which means that it’s freely available and constantly being improved by thousands of developers all over the world. It’s simply the best website platform in existence. And, with a hosting solution from 29doors, your website will always reflect the latest updates and improvements, without any additional effort on your part.
You own it. There are a lot of low end website providers for realtors that make you build on their own proprietary software platform. The problem with this is that you don’t really own your website. You can’t take it with you. You can’t customize it to reflect your brand. What happens to your website if that company goes out of business? When you build your site using WordPress you own it, can upgrade it, personalize it, and take it with you.
Flexible. WordPress is very flexible and comes with a large ecosystem of plugins and widgets that you can add to your site. There are literally thousands of options available to you from contact forms, mailing list subscriptions forms, mortgage calculators, IDX/MLS search, and more. At 29doors we include several relevant plugins on your site out of the box, but you are free to pick and choose additional widgets and plugins at any time.
Easy to update. With WordPress you don’t need to have any HTML or other programming knowledge to update your site. You also don’t need to rely on a webmaster to make your updates. WordPress is a full blown content management system that makes it easy to add or update content to your website at any time, from anywhere. If you’re not a “techie” (and even if you are), updating your WordPress site will be a breeze. To make things even more effortless, the team at 29doors even includes a complete tutorial over the phone to make sure you’re comfortable using the WordPress backend.
Search Engine Optimization (SEO). Last, and most certainly not least, WordPress is optimized for search engines out of the box. From day 1 your website will include all of the necessary components that Google and other search engines need to find and index your web pages. As you probably already know, getting your website indexed by search engines like Google will lead to a steady stream of leads for years to come. If your site isn’t optimized for search engines (and most real estate websites aren’t), then you’re missing out on one of the biggest benefits of having your own personal website. With 29doors and WordPress, you’ll never have to worry about this again.
If you’d like to have a no-obligation conversation about your existing website or the website solution that 29doors can offer you, please get in touch.