Search engine optimization (SEO) refers to strategy, techniques and methods to ensure your website content ranks well in search engines. For instance, if you have a website on good BBQ restaurants, you can employ SEO techniques to improve where your website comes up in Google results when a user searches “BBQ restaurants.”
A quick search for SEO on Google will give you millions of options. It’s a topic talked about by countless webmasters and internet marketers, but talked about quite frequently in an over-complicated manner. We want to keep SEO simple and straightforward so that even busy professionals can understand it and make educated decisions on what resources to allocate towards SEO campaigns.
The major contributing factors to ranking high in search results
Topic relevance – Based on the content of your web page, Google (and other search engines) will determine what searches your website should show up for. How does Google know what your webpage is talking about? It will look at the entirety of the text on the page, but will emphasize the webpage title and the heading tags within the page.
Inbound links – While you might have an exact match in terms of topic relevance to a certain search phrase on Google, you won’t get anywhere near the top of the search results for a competitive search topic unless you have inbound links. Google assumes that webpages will link to other quality webpages. You might think of an inbound link as a vote. When another site links to your site, they’re essentially voting for you to rank higher in the search results.
SEO is really that simple. If you spend the majority of your time on the above two items, you’ll do relatively well for SEO purposes.
Want more? Here are more “minor” contributing factors for getting your site to show up in search results:
Age of your site – Google will value a site that has been around 10 years more than a site that has been around for 10 days. If you’re getting frustrated with your SEO results, it might be that you just need more time to pass for Google to value your site more.
Code “readability” – The back-end code of your webpage might be very sloppy or very efficient. Google likes a site that is programmed well. It helps them understand what is on the page easier.
Frequent updates – Google tends to favor websites that have frequent updates. This is often a reason many corporate websites will add a blog component to their website.
29doors takes into account all of the above and more. We want your website to not only be a fantastic representation of your business to current clients, but we want it to draw new clients and customers from search engines.