Need real estate lead generation ideas to help you stay on top of your game? Whether you are a new agent or an old pro, generating leads is a crucial part of your daily activities. To be a successful real estate professional, you will need a wide-variety of channels funneling leads to you each and every day. And if you can put parts of your real estate lead generation on autopilot to collect leads twenty-four hours a day and seven days a week, then you can feel confident knowing you’ll always have a source of new business.
So if you’re ready, let’s discuss a few real estate lead generation ideas. Some of these ways to find prospective buyers and sellers have been around for years. Some – because of innovations in technology – are new to the real estate business. However, each of these lead generating strategies should be an integral part real estate career. In no particular order, here are some of our favorite ideas for generating real estate leads.
In any business, a referral is the most powerful lead-generating tool. People want to do business with other people they know and trust. If they don’t know and trust you but you come highly recommended by a friend or family member, then you’re likely going to gain their business.
There is one big catch to real estate referrals. You have to ask for them. Doesn’t seem like such a hard obstacle to overcome does it? However, there are many real estate agents who just don’t ask. After you’ve done an outstanding job and over-delivered for your customer, make a point of asking for those referrals.
Social media marketing continues to confuse many real estate professionals. But guess what? Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social networks do not require you to follow some secret strategy for generating real estate leads.
Want to know how to obtain leads with social media? Don’t spend time asking for them. Instead, provide valuable, non-promotional, content to your social community. Educate them on the local market. Show them how to improve their credit score. Recommend local restaurants, businesses and fun things to do in the area to your fans and followers.
During this entire time you are sharing value, you are also building trust. Every now and then, post a listing or mention that you are looking for new buyer clients. Link back to valuable content on your blog or website where you have an online contact form. Follow this plan and the real estate leads will trickle in 24/7 automatically.
Mobile Real Estate App
Do you go anywhere without your smartphone or mobile device? Not many other people venture out anywhere without a mobile phone either. Why not put yourself front and center of your target audience everywhere they go? Your own personal mobile real estate app can do just that.
Depending on your budget, an iPhone app or app for an Android phone can be very complex or very simple. As long as you provide valuable real estate information and a simple process for prospects to contact you, then a mobile real estate app will be an excellent tool for capturing leads and standing out from your competition. And we have to say, having your own app would be pretty cool too!
A real estate lead generation idea that is really more of a must-have in today’s technology-driven market is a professional website. Your real estate website enables you to establish yourself as an expert in your field and your local market. And with studies suggesting 90% of homebuyers use the internet at some point during the real estate process, you can not afford to not have a professional presence online.
As with other online sources for generating and capturing leads for your real estate business, the key is to always provide value. Give and you will receive. Fill your website with great content. Have a blog on your site, update it regularly and repurpose that information in an e-newsletter and on your social networks. Always include convenient, simple, online contact forms so your prospects can contact you, and so you can capture leads for future marketing efforts.
We’ve already discussed social networking, but you should not forget about offline networking as a lead generating tool for real estate. And don’t think that you should only prospect for leads at real estate related events. At almost every meeting, seminar, luncheon, wedding, or other public or private function, you will rub shoulders with someone who knows someone looking to buy or sell a house.
Want to know your secret weapons for finding leads offline while networking or even in day-to-day activities? Those secret weapons are your ears. Listen to the people you meet. Pay attention to the conversations around you. When the time is right, offer some helpful advice or answer a few questions. Then, when you are asked, let folks know that you are a real estate professional. You’ll be surprised how many strangers will begin to hand you leads solely because you took the time to listen first.
While video marketing on YouTube can also fall under social media, we think it is important enough to justify being talked about seperately. The reason we think this can be found in these 15 online video stats. You see, people are consuming more video today than ever before. And with the innovations in mobile tablet and smartphone cameras, real estate agents can easily – and inexpensively – create videos.
Create a YouTube channel as the hub for your video content. Then populate your other online locations – website, blog, social networks – with your real estate videos. Make sure you always include your contact information in your videos, and when possible, link back to a lead-capturing form. Using online video as real estate lead generation tool is an easy and smart way to find new buyers and sellers in today’s real estate market.
No matter what real estate lead generation ideas you choose to use, always make sure you have systems in place that can capture leads while you are working on other aspects of your business. You can’t be everywhere all the time. But, you also can not afford to let your stream of prospects dry up. With that being said, a combination of effective offline and online real estate lead generation tools and strategies is your best bet for success.