As a member of the My Florida Regional MLS (MFRMLS), you have the ability to integrate a full suite of IDX-powered tools into your website. These tools include: full home search, landing page design and widget placement by search criteria (e.g. a page with active listings showing homes for sale between $300,000 and $500,000), your own featured listings, your previously sold listings and more.
Most importantly, IDX integration for your My Florida Regional MLS (MFRMLS) website comes with lead generation tools that typically outperform other lead generation techniques online. Utilizing lead registration tools powered by IDX, your website can truly become a lead generation tool that provides a steady stream of leads over time.
IDX powered pages and widgets can be created by utilizing the search criteria provided by the My Florida Regional MLS (MFRMLS). Moreover, some IDX solutions offer the ability to utilize a map-powered search criteria for defining an area from which to show live listings (think of drawing a boundary around a city block or a couple neighborhoods).
IDX integration mostly provides you with two solutions.
First, it lets you have live listings and MLS search on your website without having to manually enter listings. Manual entry of listings into your company’s website is do-able for some, but it’s typical for the business or person operating the website to struggle to keep up with regards to data entry. IDX provides automation in this regard meaning no more manual upkeep of your listings.
Secondly, IDX integration gives you a suite of lead generation tools out-of-the-box that would otherwise require custom development (which can get expensive). If turning your website into a lead generation tool is a priority, IDX is as cost-effective as it gets… all while providing your users with very helpful tools in searching the My Florida Regional MLS.
More about the My Florida Regional MLS (MFRMLS)
The MFRMLS is Florida’s largest multiple listing service and is one of the largest in the country. IDX integration typically updates the data on your website daily and in many cases, multiple times per day.
MFRMLS covers the following organizations and associations in the Central and Southwest Florida regions:
- Bartow Board of REALTORS®, Inc.
- East Polk County Association of REALTORS®
- Englewood Area Board of REALTORS®
- Greater Tampa REALTORS®
- Lakeland REALTORS®
- Orlando Regional REALTOR® Association
- Osceola County Association of REALTORS®
- Pinellas REALTOR® Organization
- Punta Gorda-Port Charlotte-North Port Association of REALTORS®
- REALTORS® Association of Lake & Sumter Counties
- REALTOR® Association of Sarasota & Manatee
- Venice Area Board of REALTORS®
- West Pasco Board of REALTORS®
- West Volusia Association of REALTORS®
- Central Pasco Association of REALTORS®
- East Pasco Association of REALTORS®
- Lake Wales Association of REALTORS®
If you’re in need of a new or updated website that integrates with the My Florida Regional MLS (MFRMLS), let us know. Our process is designed to provide you with a beautiful website that looks great on any device, that integrates with IDX and drives lead generation for your business. All at a very reasonable price. Our goal is to work with you for years, not just for a few weeks while we build your website.