As we talked about our previous post, getting the pages on your website to show up in Google is critical in order to get new visitors and ultimately new clients from the web. Once Google is indexing your content correctly, it’s time to take steps to get Google to rank your website higher in the search results. This will turbocharge the flow of new visitors your website gets from search engines.
In addition to having a well structured site that Google can easily scan, you also want to do a few things to make Google like you even more.
First, you want a dynamic website. The more frequently your website is updated, the more Google likes it. Blogs are an easy way to provide regular, fresh content on your site. For a real estate site, posting new listings also works. We know you’re busy and you don’t want to spend hours each week maintaining a website. Because all of our sites at 29doors are powered by WordPress, updating your website will be a breeze.
Next, you want other sites to link to you. Inbound links are viewed as “votes” for your site in Google’s system – these votes will help you rank higher in the search results. If this sounds challenging, it is – but we can help make this easier for you. As a 29doors client, you’ll get access to our members-only strategies and tactics for link building, which will give you a huge leg up on the competition.
Completing these simple tasks over time will pay big dividends for you and your business. It’s amazing how many real estate websites fail to do even a few of these things. A new website from 29doors will help you achieve higher search engine traffic and result in a steady stream of leads for years to come.
Our philosophy at 29doors is simple: We setup your website for success and help you along the way to make the process as hassle-free as possible. If you have any questions about your website please feel free to reach out to us. We’d be happy to help.
In our next post in this series, we’ll talk about what to do with all that new traffic you have coming to your website. A fire hose of traffic to your site is meaningless if you’re not effectively turning these visitors into paying clients.