Effective commercial real estate website design is hard to come by. Traditional web design firms don’t understand the commercial real estate business and often end up charging $5,000-$10,000 for a less than ideal solution. In this post we will discuss what you should know about web design for your personal or corporate commercial real estate website.
Responsive Commercial Real Estate Website Design
First of all, your commercial real estate website design should be responsive. Responsive web design simply means that your website layout will automatically adjust itself to fit any screen size. Since nearly half of all website traffic is now mobile, this is becoming increasingly important. When evaluating commercial real estate web design options, a responsive design is a must have.
To see an example of this, check out our responsive commercial real estate demo. You can pull this site up on your smartphone, tablet, laptop, or desktop, and you’ll notice that the layout will automatically adjust based on your screen size. You can also see how this works by simply re-sizing your browser window.
Commercial Real Estate Listing Functionality
A key element of successful commercial real estate websites is the ability to display commercial real estate listings. If you’re a commercial real estate broker, property manager, developer, or other CRE professional, then it’s highly likely that you’ll need to display your properties on your website. Full featured listing functionality on your website gives you the ability to include maps, aerials, property descriptions, photos, offering memos, downloads, videos, contact forms, and more.
Here’s an example commercial real estate listing page. With our commercial real estate websites you’ll have full control over these pages and can include, or exclude, anything you want.
Lead Capture to Build your Database
Another key element of success commercial real estate websites is the ability to capture leads. If you publish an email newsletter for your clients and prospects then you should have several prominent email opt-in opportunities displayed on your website. If you are pursuing a content marketing strategy, regularly blogging, and/or active on social media, then this is especially important.
Adding lead capture functionality on your listings pages can also help you build your marketing database. For example, many commercial real estate brokers require users to register an account in order to download a full marketing package. This can help build a marketing database and automatically provide a list of prospects to follow up with.
Why You Should Use WordPress
Why should you consider using WordPress for your commercial real estate website? WordPress makes it very easy for you to add or update content to your website at any time. It’s not only easy to update, flexible, and SEO-optimized out of the box, but it also powers nearly 20% of all websites on the internet! WordPress is trusted by millions of website owners and is constantly being improved by thousands of software developers all over the world.
Of course, as a part of our service, we also fully train you on the WordPress platform, and even provide ongoing support in case you ever get stuck and need some assistance.
Our Commercial Real Estate Website Solution
Our company was co-founded by a CCIM with years of commercial real estate experience. We understand commercial real estate and have designed a cost effective solution to meet your commercial real estate website design needs.
When you’re ready to discuss how we can help, send us an email or give us a call at 1.855.438.2900 x1.