In our previous post, we talked about the two main purposes of a website. Goal #1 is to have a high quality modern design that represents you well and enhances your brand. Goal #2 is to bring in new visitors which will ultimately turn into new clients. That’s what we’ll talk about today.
To succeed online, you need to attract new visitors to your website. Unfortunately, most real estate agents don’t know how to effectively drive traffic to their website. Today we’re going to outline several strategies to help you get more website traffic.
First, assuming you already have a clean, modern website design packed with helpful resources and tools, you’ll need to tell people about it! The simplest way to do this is to add your website URL to all of your marketing collateral (business cards, flyers, email signatures, listings, etc). This might seem obvious, but you’d be surprised at how many agents don’t do this.
Second, when you publish a featured listing on your website, make sure you post a link back to your website on your social media pages (facebook, twitter, Google+, etc). Also, if you have an email newsletter that you send out to clients, be sure to include your URL and latest blog posts in each of your newsletters.
With those quick wins out of the way, let’s move on and talk about the most powerful traffic generating tools at your disposal – search engines and search engine optimization (SEO).
Simply put, you want Google, Yahoo, and Bing to send people to your website when they search for local real estate information. Let’s say you’re a realtor in Winter Park, Florida. When people search Google for “Winter park homes,” you want Google to send them to you! Is that happening for you in your market? Do you even know if Google is sending you traffic?
The way to get Google to send you traffic is by doing two things. First, you need to get as many individual pages as possible on your website indexed in Google. Second, you need to get those pages ranked higher on the search results page. This is a complex topic, so we’re going to tackle each of these items in the next two posts.
If you’re interested in having a straight forward, no-obligation conversation about how to get new web visitors to your website, get in touch. We’re here to help answer your questions, not pressure you into anything you don’t need.