We have talked before about why WordPress is the best platform for your website. In the upcoming posts in this series we’ll be discussing the elements of successful websites and how to get more traffic. If you want to keep it simple, your website should do two things really well. First, it should be a quality representation of your personal brand (it should “make you look good”). Second, it should be built and managed to attract a steady stream of leads for years to come.
Most real estate websites fail to do either of the above items very well. A lot of real estate professionals have a website, but most of these sites look outdated, don’t work on mobile devices, and don’t attract any leads.
The good news is that pro-active real estate professionals can easily differentiate themselves, win in the online space, and run circles around the competition.
How do you accomplish each of these two crucial goals for your website? First, you need a high quality modern design. Your site needs to look like it was recently built. Good design is one of those things that’s hard to define (“you know it when you see it”), but almost everyone can recognize a site that looks like it’s from the 90’s. Your site needs to have a crisp, clean, and professional feel to it. It also needs to work on smartphones and tablets. If your current website looks like it was built ten years ago or if it doesn’t work on mobile devices, it’s time for a refresh. The great news is that with services like 29doors, you no longer have to pay big bucks for a high quality design.
How do you accomplish goal #2? How do you get people who have no idea who you are to come to your website and learn about you and what you do best? The next post in this series will tell you how to do just that.
If you’d like to have a no-obligation conversation about your existing website or the website solution that 29doors can offer you, please get in touch.