IDX integration can be a great feature for any Realtor’s website. It offers excellent search and browsing capabilities that can be of tremendous value to your website visitors. Plus, it can also be a powerful lead generation tool to help you win new clients. However, because IDX integration does require an additional monthly fee, we want to help you make the best decision regarding the timing of your IDX investment.
The SEO benefit of indexed listings as a result of IDX integration is a topic that gets a great deal of attention. We agree that it has SEO benefit, but our SEO experience also dictates that SEO is a bit more complex than merely adding listings to your site.
Did you know that one of the primary factors in how a search engine values your site is the length of time that your website has been online? It’s exceedingly rare that Google values a website that is 1 month old even if it has indexed listings.
Moreover, we encourage clients to work on building the SEO value of their root website in the early months and years. When Google values your entire website, it will also value the indexed listings that are attached to it.
Because the SEO impact of indexed listings is likely to be muted in the early phase of your website’s lifespan, we would encourage you to hook up IDX integration immediately only if the following criteria apply:
1. You know you’ll have steady traffic on day one of launching your website. This could be the case if you’re launching a new version of an existing site, or if you expect a lot of word of mouth traffic.
2. Impressing all prospects and clients from day one (no matter how few) with MLS functionality is a high priority for you. This could be the case if you already have a budget set aside for IDX and want to maximize your chances of generating IDX leads from your website.
What if you don’t have the monthly IDX fee in your website budget from day one? The great news here is that you don’t have to stress about pulling the trigger on IDX integration when launching your website. 29doors can add IDX integrated features and listings to your website at any time. In fact, it’s not a bad idea to get your site up and running, get familiar with updating it, monitor your analytics, and then when it’s time to add more features to your site, give us a call.
This will still allow your website to increase your exposure, strengthen your credibility, and provide a powerful resource to your prospects and clients, but not break the bank. Then, when your website is getting a steady flow of traffic, you can turn on IDX integration to take your lead generation to the next level.
Our goal is to help you achieve a long term return on your website. That means not pushing extra features that cost money until you know that the extra investment will provide a positive return to both your clients and your business.