As I work with real estate professionals who manage their own personal websites, the topic of blogging frequently comes up. The word itself – blogging – seems to have bring many negative connotations to the mind of busy professionals. Either they think you’re supposed to write about the most trivial topics such as what you had for breakfast, or they believe the idea is to write for hours while sipping their Starbucks latte with the other bloggers of the world. No, blogging is just another form of communication and another form of content that can help you build a very effective website.
The reality is that adding regular quality content to your website doesn’t have to be a major chore. By following a few easy tips, real estate blogging can become a natural extension to your regular work flow.
Tip #1: Get blog topics from your day-to-day activities
Rather than setting aside scheduled time to brainstorm blog topics, find topics to write about from the typical events of your day-to-day work.
Perhaps, you’re listing a property and you encounter some unusual snags in the process. After solving the problems, write up a blog post about the problem and solution.
Maybe one of your clients received some interesting inspections results. Take some photos and tell your readers how to look out for similar things on an inspection.
Truly, your day-to-day activity with clients and properties provides a myriad of things to write about on your blog. Once you start paying attention, you’re likely to never have “writer’s block” again when it comes to adding blog content to your real estate site.
Tip #2: Capture ideas from articles you read online
Another way to find interesting topics for blog posts is to read other real estate material online. Try bookmarking a range of websites that talk about various aspects of real estate and then visit these sites regularly. Reading other material isn’t just about borrowing ideas to write about, but reading other articles will also give you ideas and discussions to which you can react. Giving an opinion on a report or another article is a great way to both inform your readers and also let them get to know you.
Keep a notebook handy to write down article topics based on what you read online. Or, for the tech savvy crowd, sign up for an application like Evernote which lets you capture notes and ideas quickly on your desktop or mobile device. Even better, using the Chrome web browser extension “Evernote Web Clipper” lets you clip and capture notes directly from websites and online articles. Get in the habit of “clipping” interesting articles and you’ll build your very own organized database of endless blog topics.
Tip #3: Write about the questions you answer from your clients
One of the main tips we often give real estate professionals is to integrate the typical “real world” work flow with the digital work flow. This might mean something simple such as adding your website URL to your traditional marketing collateral or something a bit extreme like “live tweeting” a closing. We don’t recommend going extreme, but one easy way to merge the real world with the online world is to blog about the real estate questions that are presented to you by your clients or potential clients.
You’re a trusted advisor to clients interested in buying or selling a home. The questions a client can ask you probably range from the topic of mortgages to the closing process to what schools are best in a given area. Take notes of the questions you’re asked and add the answers to such questions as content for your website. By doing so, your website will likely become a valuable resource for both existing clients and new prospects.